Company Financial Rusult In Crore

PERIOD	ASSET	REVENUE	PROFIT
31-Dec-2023	581.54	322.29	18.70
31-Mar-2023	458.19	425.62	34.98
31-Mar-2022	422.15	297.76	23.22
31-Mar-2021	346.52	201.71	1.92

About Company

Stanley Lifestyles (Stanley) is a super-premium and luxury furniture brand in India and among the few homegrown super-premium and luxury consumer brands in India operating at scale in terms of manufacturing as well as retail operations. They are the 4th largest player in the home furniture segment in India in terms of revenue in Fiscal 2023. They have the distinction of being among the first few Indian companies to venture into the super-premium and luxury furniture segment and one of the few Indian companies present across various price points, i.e., super-premium, luxury, and ultra-luxury segments, through their various brands.

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Strength

• Largest and the fastest-growing brand in the luxury/super-premium furniture segment.
• Comprehensive home solutions provider with offerings across categories and price points.

Risk

• Generates a substantial portion of sales from stores located in southern regions of India.
• Business is dependent on key raw materials like leather or wood, any delay, interruption, or reduction in the supply may adversely affect the business.
   

Founded in 2007, Stanley Lifestyles Limited designs and manufactures super-premium, luxury and ultra-luxury furniture and sells it through its brand Stanley.

The company  product list can be divided into the following categories:

1. Seating: This includes the design, production and sale of seating furniture such as sofas, sofa beds, recliners, dining chairs, poufs, bar stools, and cushions.
2. Cased goods: These products have a solid casing, usually made of wood; they include coffee tables, dining tables, end tables, and consoles.
3. Kitchens and cabinets: These include kitchens and cabinetry products in a variety of materials, finishes, and styles. These include kitchens, wardrobes, laundry/utility cupboards, bar cabinets, shoe racks, prayer cupboards, and bedside tables.
4. Mattresses and beds: This includes the design, manufacture, and sale of a range of bed frames, mattresses, pillows and accessories.
5. Automotive and other: This includes the design and manufacture of shoes that can be customized to customer specifications and are available in a range of sizes, including half sizes shoes. The company also offers leather seat covers for car brands. While the company manufactures all of its own products, ancillary products such as lighting and switches are generally imported and sold under private labels. The company also sells carpets that are sourced locally from other manufacturers and sold under private labels.

As of December 31, 2023, the Company operated 38 company-owned and company-operated or COCO stores, all located in the major metropolitan cities of Bengaluru, Chennai, New Delhi, Mumbai, and Hyderabad, and 24 franchisee-owned and franchisee-operated or FOFO stores in 21 cities across 11 Indian states and Union Territories.

The Company product development department is spread over approximately 15,000 square feet at its manufacturing city in Bengaluru, Karnataka and as of December 31, 2023, the company had 778 employees.